Over the last decade or so, the number of urgent care centers in the U.S. have doubled, from more than 7,000 to more than 14,000, according to the Urgent Care Association. Private equity has invested billions of dollars into hundreds of urgent care clinics across the U.S. As of 2024, more than 2,300 urgent care centers are backed by private equity investment, according to the Journal of Urgent Care Medicine. The investment leads to more healthcare access and relieves busy hospitals, especially in rural parts of the country, according to the American Investment Council.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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