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Motivating Generation Z: What Drives the Post-Millennial Workforce

Analysis  |  By HR Daily Advisor  
   September 12, 2023

GenZ employees have a unique perspective on work and the role it plays in their lives.

This article was first published on September 8, 2023, by HR Daily Advisor, a sibling publication to HealthLeaders.

In an article for Forbes, senior contributor Jack Kelly ask: “Can 5 Generations Coexist In The Workplace?” In 2023, most workplace settings are comprised of members representing The Silent Generation, Baby Boomers, GenX, GenY, and GenZ.

Gen Z, the newest entrant to the world of work, is proving to offer some new challenges for organizations, their HR leaders, managers, and supervisors. Offer referred to as “digital natives,” GenZ employees have a unique perspective on work and the role it plays in their lives—a perspective that has been impacted by pandemic-era experiences.

So what motivates this generation generally reported to have been born from 1997 and beyond?

Understanding Gen Z Motivations

Members of GenZ have grown up in a world dominated by technology. In fact, unlike their older colleagues, they’ve never been without the internet. Their unique experiences have shaped their perspectives and world view, making them distinct from previous generations.

For Gen Z, work isn’t just about the paycheck—it’s about purpose. They’re drawn to companies with a clear missions and values that resonate with their own.

Flexibility is another key demand of this generation. The traditional 9-to-5 doesn’t appeal to them as much as flexible hours that allow for optimum work/life balance. Their digital-first nature means they expect modern tech tools to be available at their fingertips. And, with a thirst for knowledge, they value opportunities for continuous learning and growth.

Challenges and Opportunities

Culture is paramount for Gen Z as they consider which employers they want to work for. They thrive in environments that champion diversity and inclusivity. Collaboration is their modus operandi, and they appreciate regular feedback. They’re also acutely aware of the importance of mental wellbeing, valuing employers that place a priority on employee health and wellness.

While misconceptions about Gen Z abound, and they’re often labeled as having short attention spans or being entitled, they are adaptable, quick learners who can drive innovation.

By taking steps to understand the motivations of this newest workforce cohort, organizations can foster a climate where they can adapt and thrive.

After all, a motivated contingent of GenZ staffers isn’t just good for culture—it’s good for business.

HR Daily Advisor is BLR’s FREE daily source of HR tips, news, and advice. HR Daily Advisor offers free webcasts, articles, and reports on topics important to HR and compensation professionals.

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