Memorial Hermann Announces New Marketing Exec

Amalia M. Stanton will lead strategic marketing and branding efforts for the health system.

Memorial Hermann Health System named its new chief strategic communications and marketing officer this week, following an extensive national search.

Amalia M. Stanton has been promoted to serve as senior vice president and lead the nonprofit health system's marketing and communications efforts. She will oversee internal, external, and strategic communications for the organization, while also focusing on marketing and branding.

"Amalia is a wonderful addition to our executive leadership team," Dr. David L. Callender, president and CEO of Memorial Hermann, said in a statement. "Throughout her tenure, she has proven herself to be an instrumental, innovative leader with a strategic mindset and distinguished record of service. Her breadth of experience in both marketing and communications, as well as her deep understanding of the Houston market will continue to serve our system well as we continue to expand our efforts in transforming health care throughout the region."

Stanton has served in several communication roles since joining Memorial Hermann in 2006, including director of internal and physician communications, director of advertising and brand communication, and vice president of marketing. She currently co-leads the Memorial Hermann Equity, Diversity, and Inclusivity Community Council.

With over two decades of leadership experience in marketing, research, advertising, and communications, she has played "a significant role" in building the health system's growth, brand awareness, and reputation, according to the press release,

"I'm honored to be part of our remarkable organization’s leadership team as we continue our important work to improve the health of our community and redefine health care for the individuals, families and diverse populations we serve" Stanton said in a statement. "Our 35,000-strong workforce, including employees and affiliated physicians, is committed to providing advanced, accessible, high-value and high-quality health care. I am excited to continue to expand upon Memorial Hermann’s many accomplishments and help ensure we achieve our vision to create healthier communities, now and for generations to come."