Sutter Health Taps Ochsner Marketing Exec

Jennifer Bollinger will serve as senior vice president, chief consumer and brand officer for the northern California-based health system.

Sutter Health recently announced it has a new marketing executive joining the nonprofit health system to lead the system's brand strategy and enhance the consumer experience.

Jennifer Bollinger, who previously served as senior vice president and chief consumer officer for Louisiana-based Ochsner Health, will serve as senior vice president and chief consumer brand officer for Sutter Health.

In her new role, Bollinger will lead the northern California-based health system's marketing, communications, and patient experience teams to "further elevate Sutter Health's brand and increase consumer engagement," according to a press release.

"Jennifer Bollinger is a national leader in developing and implementing consumer engagement strategies that increase patients' use of digital tools that seamlessly connect them to personal care at the right place and right time," Sutter Health's president and CEO, Warner Thomas, said in a statement. "She is a collaborative, values-driven leader with a proven track record of building high-caliber teams. Her extensive marketing and communications knowledge will help to elevate Sutter Health’s brand, enhance patient satisfaction, and grow digital connection and engagement."

Bollinger spent 11 years in leadership roles in public relations and corporate communications for Ochsner, where she led teams that launched multi-channel and industry award-winning branding, communications, and engagement initiatives.

Prior to joining Ochsner, she spent more than 20 years leading strategies for several marketing and communications agencies.

"I'm energized by the opportunity ahead of us to dramatically transform the way consumers experience healthcare," Bollinger said in a statement. "I’ll be working with teams across Sutter Health to advance an even more personal, connected and convenient experience that meets the modern consumer expectations of our patients at every touchpoint."