In the COVID age, new health policies have brought pharma further into the spotlight, causing major changes across the industry. These changes are posing profound challenges for healthcare marketers in 2022, but also tremendous opportunities. I see several major changes that will transform to a great extent how agencies and the healthcare industry market to healthcare providers and their patients.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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