Just nine weeks after UnitedHealthcare CEO Brian Thompson was murdered on a weekday morning on a busy street, the luminaries of the health care and public opinion industries made a brave return to Midtown Manhattan. Just seven blocks over and five blocks up from where the shell casings hit the sidewalk, they gathered for gaiety in a glitzy ballroom. The occasion was the 2025 PRWeek Healthcare Awards, a celebration of the sector that crafts the public's perception of pharmaceutical companies, hospitals, health care insurers and care providers—through advertising, lobbying, corporate outreach, and so much more. Cocktail attire, please.