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HL Shorts: Virtua Health CEO on Using Media to Reach Patients

Analysis  |  By Jay Asser  
   April 06, 2026

Dennis Pullin outlines why educating patients now requires a presence beyond traditional healthcare settings.

In this episode of HL Shorts, Virtua Health president and CEO Dennis Pullin discusses the importance of hospital leaders stepping outside traditional channels to connect with communities and share reliable health information, such as his utilization of social media, podcasts, and national platforms.

Jay Asser is the CEO editor for HealthLeaders. 


KEY TAKEAWAYS

Patient engagement is shifting beyond clinical settings into digital and media platforms.

Leaders are becoming more visible to provide reliable information and counter misinformation.


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