Organizing for CRM Success – Transforming Your Team to Go Beyond CRM
September 27, 2017
Are you ready to leverage the full power of your CRM investment?
From analyzing data to executing campaigns, CRM is one of the most efficient marketing tools available. Paired with the right strategies, it can help your organization deeply understand and anticipate consumer health needs and uncover new opportunities to drive revenue and growth – before your competitors do. But all of this power requires preparation.
To achieve success, you must:
Organize and understand your data. Identify all the data available to you. Where does it come from, where is it stored, and how do you access it?
Gain alignment across your organization. Assemble a broad team. Get them all speaking the same data-driven, consumer-centric language.
Transform your marketing team. Build core competencies needed for success: a strategic orientation, analytical mindset, holistic thought process, and more.
Watch the video for more information: Organizing for CRM Success – Transforming Your Team to Go Beyond CRM.
More is More
June 27, 2017
When you're looking at companies to help you manage your revenue cycle, here's something important to keep in mind: Some companies charge less than others on the outstanding receivables they collect. And there's a reason for that.
To understand why, you should look BEYOND the percentage you pay. That figure tells only half the story. Watch this one minute video for a quick snapshot on why it always pays to do the math