One Minute Matters Videos

Are you giving consumers what they really want?

Consumer expectations are at an all-time high. Industries like hospitality and retail have delivered a personal, convenient experience that health systems must emulate in order to compete in the modern market. Winning over today’s informed consumer requires commitment to tangible improvements from start to finish, including:

• Increased transparency around cost, availability, provider experience, and clinical outcomes
• A wider variety of streamlined, on-demand scheduling options
• Ongoing personalized communication from providers

It’s a challenge to successfully implement these changes and consistently deliver the outstanding experience consumers have come to expect. With the right tools and partner, you can achieve all this and more — meeting them where they are and helping them choose your health system with confidence.

Watch the video for more information:  Meet Healthcare Consumers Where They Are.

Are you ready to leverage the full power of your CRM investment?

From analyzing data to executing campaigns, CRM is one of the most efficient marketing tools available. Paired with the right strategies, it can help your organization deeply understand and anticipate consumer health needs and uncover new opportunities to drive revenue and growth – before your competitors do. But all of this power requires preparation.

To achieve success, you must:

• Organize and understand your data. Identify all the data available to you. Where does it come from, where is it stored, and how do you access it?
• Gain alignment across your organization. Assemble a broad team. Get them all speaking the same data-driven, consumer-centric language.
• Transform your marketing team. Build core competencies needed for success: a strategic orientation, analytical mindset, holistic thought process, and more.

Watch the video for more information: Organizing for CRM Success – Transforming Your Team to Go Beyond CRM.