Just nine weeks after UnitedHealthcare CEO Brian Thompson was murdered on a weekday morning on a busy street, the luminaries of the health care and public opinion industries made a brave return to Midtown Manhattan. Just seven blocks over and five blocks up from where the shell casings hit the sidewalk, they gathered for gaiety in a glitzy ballroom. The occasion was the 2025 PRWeek Healthcare Awards, a celebration of the sector that crafts the public's perception of pharmaceutical companies, hospitals, health care insurers and care providers—through advertising, lobbying, corporate outreach, and so much more. Cocktail attire, please.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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