The Ritz-Carlton's medical-concierge program, now expanded after a trial run to include hospitals and medical facilities throughout the Philadelphia area, aims to provide a pampering bridge between the hospital room and the patient's home. The concierge does not perform medical procedures or administer drugs. Rather, say hotel and patient-referral officials at local hospitals, the program offers such services as wake-up calls for medical appointments, transportation to and from doctors' offices, special sleep arrangements, custom dietary options, prescription pickups, and babysitting services for pets or children.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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