The redesigned site offers a better mobile experience and easier-to-use navigation tools.
Nyack Hospital, a 375-bed facility in Rockland County, NY, launched a more user-friendly website last month. Now it's promoting the site with a new breast cancer awareness campaign.
The website design includes tools that make navigating a complex site easy for Nyack Hospital's audience, said Melissa Behrens Lipovsky, vice president and creative director for The Byne Group, the New York creative marketing agency that redesigned the website.
"Nyack Hospital's website is a crucial communication channel for marketing to current and potential patients, visitors, and the community," Lipovsky said. The site can be accessed via computer or mobile device, and is optimized to build trust, she said.
Marketing Automation Powers Ongoing Engagement
One of the hospital's first initiatives on the re-launched website was an area celebrating Breast Cancer Awareness month in October.
The breast health awareness campaign—"Feel Empowered"—has a designated page on the site, where users can learn about breast cancer, find out how to reduce their risk of developing the disease, check out services offered by The Breast Center at Nyack Hospital, and read how to prepare for a mammogram.
"The Breast Center at Nyack Hospital exceeds New York State, The ACS Eastern Division and the Middle Atlantic Region in high performance rates in all categories analyzed and reported," the web copy states.
"These outstanding statistics are the result of the Nyack Hospital's outcomes in cancer treatment and in our exemplary patient satisfaction scores."
Patients and prospective patients can also use the site's "send a reminder" function to remind a friend to get a mammogram. The revamped website provides an improved mobile experience, which visitors can use to find a physician, get directions, and contact the hospital.