Blogger Keith Jennings notes that the Olympics has the torch relay, medal ceremonies backed by national anthems, and opening and closing ceremonies. Hamilton Medical Center, in Dalton GA, has the annual Love Light Tree during the winter holidays. The American Cancer Society has the "Relay for Life," he adds. Jennings then asks marketers what do you (or can you) offer that brings people together year after year that garners tremendous publicity and good will?
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Six lessons from the Olympics