Serota has been president and CEO of the BCBSA since 2000, and he will retire at the end of 2020.
Scott Serota, the long-serving president and CEO of the Blue Cross and Blue Shield Association, will retire at the end of 2020, the association announced this week.
Serota joined BCBSA, the lobbying and advocacy arm for the nation's 36 independent BCBS companies, in 1996 and became president and CEO in 2000.
The association's board of directors has begun a nationwide search to find Serota's successor. Until then, Serota will remain at his post "continue to focus on the business and policy priorities of the Blue Cross and Blue Shield System," the association said.
"I am eager to continue the important work of improving the health of all Americans—and ensuring a seamless transition to the next leader of the association," Serota said
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