Skip to main content

AI in RCM: Where to Step In and When to Step Back

Analysis  |  By Eric Wicklund  
   October 20, 2025

This week’s The Winning Edge webinar, sponsored by FinThrive, will take a closer look at how revenue cycle management leaders are embracing AI to improve efficiency and operations and collaborate on a better patient experience.

AI has the potential to significantly change revenue cycle management. How it’s implemented, integrated and monitored is crucial.

HealthLeaders is taking a deep dive into this topic this week with The Winning Edge. This week’s panel, The Winning Edge for Revolutionizing Revenue Cycle Management With AI, taking place at 1 p.m. Tuesday, features Stephen Rinaldi, Senior VP and Chief Revenue Officer at UNC Health, and Clark Casarella, PhD, Lead Data Scientist at Sanford Health. The panel is sponsored by FinThrive.

Integrating AI into revenue cycle operations is not a new idea, inasmuch as AI has been around for quite some time. But where healthcare executives in the past have talked about predictive analytics and automation, this new wave of technology focuses on generative AI, and large language models. More accurately, new platforms and tools are gathering in and assessing larger and more disparate amounts of data and generating pathways for data use and development.

Rinaldi and Casarella, along with FinThrive Chief Technology Officer John Landy, will discuss how leading healthcare organizations are deploying and managing AI to take on critical pain points such as denials and prior authorizations. They’ll discuss how data is used and monitored, how those processes have changed, and how today’s RCM teams are affected by these new processes.

Aside from the benefits and potential, we’ll also take a look at what happens when AI isn’t integrated or managed properly, and how an effective and comprehensive governance strategy is critical to success.

We’ll also talk about new ideas, like ambient AI and agentic AI, including bots, and explore how they might affect RCM. And we’ll take a look at how AI is helping the RCM department collaborate with other departments, such as clinical care, to improve overall care.

Join us at 1 p.m. Tuesday for this fascinating discussion into the future of revenue cycle management.

Eric Wicklund is the senior editor for technology at HealthLeaders.


KEY TAKEAWAYS

HealthLeaders’ weekly webinar series, The Winning Edge, takes place at 1 p.m. Tuesday.

This week’s topic is the use of AI in revenue cycle management.

Panelists Clark Casarella, Lead Data Scientist at Sanford Health, and Stephen Rinaldi, Senior VP and Chief Revenue Officer at UNC Health, will be joined by FinThrive Chief Technology Officer John Landy to discuss how RCM leaders are integrating AI into their operations and governing for efficiency and accuracy.


Get the latest on healthcare leadership in your inbox.