To recruit optimal candidates and make the job application process more efficient, Children's Mercy launched a reverse recruitment initiative that has yielded positive results.
As strange as it sounds, healthcare recruiters have a lot in common with fishermen. They're always after that perfect catch, and "the one that got away" weighs heavy on their minds.
"I often get asked, 'What keeps you up at night?' and what I always used to say was that the person I need tomorrow came to my website today," says Molly Weaver, director of talent acquisition for Kansas City, Missouri–based Children's Mercy.
For example, a neurology nurse practitioner might have visited the Children's Mercy website only to leave after not seeing any job openings. It's possible that an opening might appear at a later date, Weaver points out.
However, Weaver would have no way of knowing that a potential candidate had visited the site, and so she would have no way of following up with the person once the position became available.
"I think too often, [as a job seeker] you don't see what you want and you move on, and I never knew you were there," she says.
So Weaver and her team reviewed their recruitment tools and decided to use a reverse recruiting method to better match candidates with hospital positions.
To address the fact that talented applicants were potentially slipping away, they created Introduce Yourself, an innovative, video employment application process that Weaver says, "reverses the job search."
The group's creative thinking has paid off: The program has helped match candidates with open positions, and it's made the hiring process more efficient. Here's how Children's Mercy found success.
Jennifer Thew, RN, is the senior nursing editor at HealthLeaders.