Increasingly, marketers are turning to "neuromarketing," or brain-imaging techniques such as functional magnetic resonance imaging in the quest for consumers' "buy button." Psychophysiologist Samuel D. Bradley, PhD, explains why the tool is not the magical solution marketers are longing for and notes that the brain will reveal answers only if marketers ask "meaningful questions in cleverly designed experiments."
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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