In the past, the success of a healthcare practice was often measured by a single metric: new patient volume. The more new patients, the better. But the healthcare landscape has changed dramatically. Today, with more choices and greater access to information, patients are consumers. The new, most valuable currency isn't just a full waiting room; it's a loyal patient base.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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