The Pace of Change in Healthcare and Its Impact on Your Digital Marketing

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What should you do when your market undergoes major change or you adopt a bold new strategy? That’s the question facing many healthcare marketers as they draft strategic marketing plans, develop budgets and assess their human resources to get the work done.

Download this complimentary white paper to learn more!

Will Consumerism Rein in Healthcare Costs? Why the Answer Is No

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U.S. healthcare is nearly twice as expensive per person as it is for other developed countries – and the treatment outcomes are worse. In 1960, total healthcare cost per person was $146. Today, it’s close to $10,000. And according to a recent Commonwealth Fund Report on healthcare systems, the U.S. ranked last overall among the richest 11 nations on measures of health outcomes, quality and efficiency.

Additionally, employers in the U.S. spend three times more per employee for healthcare than in other wealthy countries. And the employee’s share of this cost burden has gone up too. On the surface, a consumer-driven healthcare system sounds like a feasible way to lower costs.

After all, consumers who are more focused on their health, more concerned about costs and generally better informed should spur greater competition, better choices among insurance plans and ultimately increased affordability. But it just won’t work.

In this Executive Insights, L.E.K.’s Wiley Bell and Kevin Grabenstatter get down to the root causes of why consumerism in healthcare will fall short. Key highlights in the report include:

  • Total healthcare costs in large U.S. metro areas and drivers of excess price and overutilization
  • Employer and employee coverage cost, both of which are steadily increasing
  • Six fundamental aspects of U.S. employer-based healthcare that prevent an empowered consumer from reining in costs
  • Four scenarios that would bring the U.S. employer healthcare market more in line with those of most other industrialized countries

A Hospital Marketer's Guide to Aligning Digital & Traditional Marketing

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Over the last decade, consumer behavior has shifted. Even though traditional marketing tactics still work, hospital marketers must develop a multi-channel approach to reach patients.

Download the free guide to learn how to successfully integrate and optimize traditional and digital marketing, and make more efficient use of social platforms. The guide also addresses:

  • The shift in consumer’s trust
  • How to engage patients with multi-channel marketing
  • Opportunities and challenges of digital marketing
  • The role of social media in your marketing
  • Ten Steps to Success

Authorization Playing Catch Up With Technology

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RelayHealth Financial

According to a June 2016 survey completed by the HealthLeaders Media Council, pre-authorization is a consistent pain point that impacts leaders from the C-Suite to operations and billing. For as much as healthcare has been transformed by technology, there are still areas where it seems to be a game of catch up—such as obtaining pre-service authorization. While patients are becoming more involved in their own care, providers are increasingly incentivized to secure authorization from payers before procedures are performed to increase their likelihood of receiving payment.

Download this Custom Research Brief to discover:

  • The top pre-service authorization pain points
  • Comments and insights from Health First Director of Revenue Operations and Patient Access, Michelle Fox
  • Tips to improve authorization and move to more streamlined solutions

Modernizing Medicaid today and tomorrow:

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A new ruling on managed care, the first of its kind since 2002, was issued by the Department of Health and Human Services (HHS) on April 25, 2016. Its intention to modernize managed care in Medicaid. While important, it is actually more significant in its foreshadowing of what is to come. Optum is helping payers prepare for the ongoing evolution of managed care. Our Medicaid focus aligns with the new ruling and the trajectory of rulings to come. This Optum executive brief outlines 5 key implications you should know now.


How interactive patient technologies are transforming the care experience

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Historically, health care has been more task-oriented and focused on the delivery of prescriptive health. As hospitals move toward a patient-centric model, health care leaders must determine where Interactive Patient Technology fits and how it can help the satisfaction of their patients. Health care leaders who continue to explore various strategies in the clinical setting to improve patient satisfaction and engagement will be in a much stronger competitive position to thrive in a new age of value-based care and patient consumerism.

Download this free white paper to learn more now.