A Hospital Marketer's Guide to Aligning Digital & Traditional Marketing

Sponsored by

Over the last decade, consumer behavior has shifted. Even though traditional marketing tactics still work, hospital marketers must develop a multi-channel approach to reach patients.

Download the free guide to learn how to successfully integrate and optimize traditional and digital marketing, and make more efficient use of social platforms. The guide also addresses:

  • The shift in consumer’s trust
  • How to engage patients with multi-channel marketing
  • Opportunities and challenges of digital marketing
  • The role of social media in your marketing
  • Ten Steps to Success

Authorization Playing Catch Up With Technology

Sponsored by
RelayHealth Financial

According to a June 2016 survey completed by the HealthLeaders Media Council, pre-authorization is a consistent pain point that impacts leaders from the C-Suite to operations and billing. For as much as healthcare has been transformed by technology, there are still areas where it seems to be a game of catch up—such as obtaining pre-service authorization. While patients are becoming more involved in their own care, providers are increasingly incentivized to secure authorization from payers before procedures are performed to increase their likelihood of receiving payment.

Download this Custom Research Brief to discover:

  • The top pre-service authorization pain points
  • Comments and insights from Health First Director of Revenue Operations and Patient Access, Michelle Fox
  • Tips to improve authorization and move to more streamlined solutions

Modernizing Medicaid today and tomorrow:

Sponsored by

A new ruling on managed care, the first of its kind since 2002, was issued by the Department of Health and Human Services (HHS) on April 25, 2016. Its intention to modernize managed care in Medicaid. While important, it is actually more significant in its foreshadowing of what is to come. Optum is helping payers prepare for the ongoing evolution of managed care. Our Medicaid focus aligns with the new ruling and the trajectory of rulings to come. This Optum executive brief outlines 5 key implications you should know now.


How interactive patient technologies are transforming the care experience

Sponsored by

Historically, health care has been more task-oriented and focused on the delivery of prescriptive health. As hospitals move toward a patient-centric model, health care leaders must determine where Interactive Patient Technology fits and how it can help the satisfaction of their patients. Health care leaders who continue to explore various strategies in the clinical setting to improve patient satisfaction and engagement will be in a much stronger competitive position to thrive in a new age of value-based care and patient consumerism.

Download this free white paper to learn more now.


Power Patient Engagement with Technology: 10 Tips for Enhancing Care By Empowering and Educating Patients

Sponsored by

Involved, informed patients are better able to manage their own care. Today’s technology plays a big role in helping patients to take ownership of their health and collaborate more closely with providers to achieve better outcomes.

Here are 10 tips from Lenovo Health for putting technology to work to reach your patient engagement goals:

  • Mobile devices, tablets, and interactive technology improve the patient experience
  • Healthcare facilities can remotely monitor patient progress and health post-discharge
  • Providers can leverage patient portals and other tools to promote population health
  • Ensuring patient engagement success requires effective measurement

Read more now!

eBook: Orchestrating Population Health Management

Sponsored by
Hayes Inc.

What is the role of evidence-based medicine in population health management?

With the emergence of value-based reimbursement, more and more health systems have a renewed focus on population health management. See how evidence-based medicine becomes the "sheet music" to an effective population health program.

In this eBook, you'll learn:

  • What population health is and why it matters
  • The impact of chronic conditions in a population
  • How reimbursement models have changed
  • The role of evidence in population health management