The Cost of Not Having Healthcare CRM

Sponsored by

Healthcare organizations have a lot in common. They’re all concerned about getting and keeping patients. They’re all focused on finding new and more effective ways to connect with patients – current and potential. And they’re all worried about whether or not their marketing efforts are having an impact.

What they don’t all have in common is a strong customer relationship management (CRM) system to underpin their efforts. In fact, some don’t have a CRM system at all. CRM systems are nothing new — but their capabilities have changed immensely. More importantly, this white paper makes the case that CRM systems are not an expense, but an investment. An investment in both capturing and keeping patients.

The Cost of Not Having Healthcare CRM provides insight into:

  • Why healthcare CRM adoption is accelerating
  • The benefits of CRM for healthcare organizations
  • The opportunity cost of not having CRM
  • Patient acquisition and retention opportunities with CRM
  • Common questions health systems have about CRM

Learn more about how investing in CRM can help you capture your share of the growing healthcare market – access the new white paper.

Rethinking Data Strategies for Bottom Line Impact: The Power of Reference Data Management

Sponsored by
Wolters Kluwer

Extracting “value” to achieve bottom line results requires healthcare organizations have systems in place to ensure clinical, operational, and financial data are captured and used to for reporting quality metrics tied to risk-based payments and reimbursement. The reality is providers are leaving money on the table. And it all comes down to how data is being managed. Providers must properly manage a critical, yet underutilized data asset— reference data—to ensure a “single source of truth.”

Read the executive brief for a five-step approach on how to manage reference data to maintain a competitive edge and maximize reimbursement.

Meaningful Acute Care Integration: Aligning acute care delivery teams for greater impact

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Did you know 80% of all serious medical errors involve miscommunication during care transitions?

As our nation’s Emergency Departments serve as the front door of the hospital and the number of patients entering the ED with specialist care needs increases, the need for integration and effective care transitions is more critical than ever before. Sharing information and ensuring seamless clinical pathways is key to creating the kind of meaningful integration that improves patient outcomes and provider satisfaction.

In this whitepaper, you will learn how to recognize the cultural and operational challenges to collaboration and see how meaningful integration is achieved when physician leaders work together to:

  • Embrace a flexible approach and work outside of traditional silos
  • Improve communications and share information
  • Leverage specialists at the right time in the right way

Hospital Pharmacies Offer an Untapped Source of Powerful Cost Savings

Sponsored by
Wolters Kluwer

Facing increasing margin pressures—and having already implemented many proven cost reduction and revenue-increasing measures—hospitals and health systems have to find new ways of reducing their costs without compromising quality or patient safety.

By drawing on the expertise of their pharmacy team and the power of clinical surveillance solutions that enhance and extend the power of electronic health records and other hospital technologies, hospitals and health systems can realize significant cost savings. Forward-looking organizations have already documented savings that, depending on the size of the organization, can amount to millions—even tens of millions of dollars annually.

In this new white paper, we explore how pharmacist patient-care oversight across a single site or system can help hospitals assure the right drug is prescribed, to the right patient, at the right time to optimize medication usage and overall spending, while reducing variations in care. Targeted, strategic efforts that leverage the skill sets of pharmacy teams and surveillance technology can maximize those clinical efficiencies critical to continuously improve the health of patients, outcomes and your hospitals’ bottom line.

A More Complete View to Drive Better Outcomes

Sponsored by

InterCommunity Health Network Coordinated Care Organization (IHN-CCO), part of Samaritan Health Plans, is tasked with delivering managed care to Oregon’s Medicaid recipients. With a focus on prevention and management of chronic conditions, each CCO is a network of physical, behavioral, and mental health providers. The state’s mandate for these organizations is to improve care by integrating behavioral, mental, and physical health; shifting from a fee-for-service to a fee-for-value payment model; focusing on social determinants of health; and decreasing medical costs.

Using both clinical and social determinants of health data will help providers identify high-risk patients, focus more on their care, even view them differently. Learn more about how IHN-CCO and its stakeholders are realizing the benefit of having comprehensive, aggregated health data to support programs such as the Centers for Medicare & Medicaid Services Merit-Based Incentive Payment Systems, Quality Measure, and Alternative Payment Methodologies reporting, all of which require detailed and comprehensive health information.

Providers need help measuring quality outcomes as they shift to the new fee-for-value payment model; now they have data in one place.

The business value of improving Patient Experience

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With the healthcare industry bowing to consumerization, consumers are expecting and demanding higher quality service from their providers.

Retaining patients, particularly in the current age of healthcare consumerization, is becoming more difficult. As such, healthcare organizations must take proactive steps to keep their consumers satisfied by improving their patient experience levels.

Which is why we have created this free resource to help you understand why you must improve your patient experience.

Reading through our free e-book, you'll:

- Understand the differences between the two often misused healthcare terms - "patient experience and "patient satisfaction"

- Realize how your perceptions about these terms shape your organization's patient management strategy
- Recognize the benefits (both from a professional and business POV) of taking proactive steps to improve patient experience
- What not to do when creating and implementing a patient experience program